The American professional baseball team based in Cleveland, Ohio, utilizes the social media platform formerly known as Twitter to connect with its fan base, disseminate team-related news, and provide real-time game updates. This strategic use of the platform allows for direct engagement with supporters.
This method of communication offers several benefits, including immediate information sharing, enhanced fan engagement through polls and Q&A sessions, and promotion of team merchandise and events. Historically, professional sports teams have transitioned from traditional media outlets to social platforms for increased control over their messaging and to foster a stronger sense of community.